Pennsylvania Beer Alliance
'Family Businesses Distributing America's Beverage"
Jay Wiederhold,
[email protected]
Amanda Seltzer,
Executive Assistant
[email protected]
Jay was formerly the Executive Director of the state House Liquor Control Committee serving under chairmen Ron Raymond and Roy Reinard. Jay brings with him 12 years of experience in State Government, all at House of Representatives. Prior to service on the House Liquor Control Committee, Jay worked for the late Representative Karl Boyes as a staff member on the House Finance Committee for 4 years and after that as Special Projects Coordinator for, then Majority Leader John Perzel (past Speaker of the House) before taking over the Liquor Control Committee.
Jay is considered very knowledgeable in the workings of the State Legislature and has established many connections over the years. Jay is a 1994 graduate of Penn State University (BS – Public Administration) Served as 2014-2015 President of the WBAE.
 As PBA's executive assistant, Amanda is responsible for providing administrative support, membership development and planning PBA's legislative conference. She brings with her nearly five years of experience working with the legislature for the Pennsylvania House of Representatives. In her previous role, she was responsible for managing a legislative office and also the House Manufacturing Caucus, which has toured manufacturing facilities all across the state. Amanda holds a bachelor's degree in Business Management.
Alyssa Gorman,
Communications & Outreach Coordinator
[email protected]
Fran O'Brien,
Legal Counsel
Alyssa earned her bachelor’s degree in Communications from Penn State University, specializing in public relations and digital media. She formally interned at Barak, Inc. a non-profit that provides opportunities for the youth and the arts in Harrisburg, PA as their Communications Intern. As PBA’s Communications and Outreach Coordinator, Alyssa is responsible for all social media platforms, weekly email series to members and legislators, managing and designing the website, graphic design, blogging and beer blogger outreach, public relations outreach, event planning, education outreach and more. 
O’Brien who is recognized for his expertise in state liquor law. Fran is a former chief counsel to the Pennsylvania Liquor Control Board from 1989 to 1997. Fran earlier served as chief counsel to the Pennsylvania State Police and as an assistant state attorney general. Fran holds a bachelor’s and law degree from Villanova University.